MICHAEL SCHACHTNER

Archive / CADILLAC

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In 2023, Cadillac returned to Europe with a new, all electric proposition and a new direct-to-consumer business model, bypassing traditional car dealerships. 

 

Turned Up Test Drive

Luxury car sales stand or fall on the power of the test drive. 83% of users claim they would never buy a car without a test drive. Especially from a brand that they had previously only seen in movies.

We literally just one car available, so we harnessed the power of cinema to turn it into a blockbuster test drive experience.

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