MICHAEL SCHACHTNER

smart - anything but cliché

smart car wisdom VS conventional thinking

The smart Fortwo is a compact car made specifically for urban traffic. Its short length and unconventional design make it the antithesis to the large SUVs and pick-up trucks clogging the streets and parking spots of modern cities. The campaign aimed to highlight the unconventional and transformative nature of the car and brand. 

Campaign

Using Format