Do you know who made your cloth?
The true impact of the campaign was not in this one vending machine, but in how far the message can spread, proving that people are willing to believe in the good in people.
Output/Awareness:
- 3+ million video views on Youtube within the first 7 days
- Worldwide press coverage with over 50 million media impressions
- Type of media: 10 TV stations, over 300 articles in leading online press, relevant blogs and Influencers
- Over 25 million social media impressions
- We reached more than 300 million people in over 200 countries
Knowledge/Consideration:
- #1 in the global ads chart
- Traditional media: favourable mentions: 100%, unfavourable mentions: 0%
- Social media: favourable mentions: 95%, unfavourable mentions: 5%
