Would you scrap your car, press it to a dice and then play with it in a giant game of dice against other car drivers in order to win a smart electric drive?
Supported by international influencers we created an extensive campaign on social media around the event. From the intial search for candidates over tons of content videos to the online live stream of the final event.
- more than 1,1 million live-views
- over 10 million media impressions
- No.1 hashtag on Twitter on the day of the event
- all smart electric drive out of stock with a time to delivery of more than 10 month