Fully electrified
smart was the first car brand to go fully electric with all models. A step this big deserved an equally big kick-off: Using four high-voltage coils with 1.5 million volts, we turned the cars into electric instruments resulting in a fascinating performance at the Berlin Festival of Lights and live streamed on Facebook.
Music artist Chris Bekker controlled the cars via a mixing console, changing the sound of the lighting strikes by moving the cars – composing a unique song with the smart electric drive.
Case Study
Full Performance
Announcement ad in the official Festival of Lights magazine.