MICHAEL SCHACHTNER

Work / 7-Eleven

Some people may be satisfied with a ten. 

We like to take it to eleven.

“Take It To Eleven” is the first major brand initiative for 7-Eleven. It celebrates making a big deal out of little things, all with the youthful energy and zeal of the customers who hang out in their parking lots. Directed by Harmony Korine and shot by Robert Elswit.

Case film

 

Campaign

The diverse stories that embody the “Take it to Eleven” spirit were showcased in a campaign that spans TV, Digital, Social Media, OOH and Radio.

Lowriders

Coastin'

Pompadours

The Band

Design

Using Format